I get a lot of odd pitches in my inbox, but “9V battery-flavored corn chips” still stopped me in my tracks. My mind was ringing with questions (What? Who? Why!?!), but most importantly: What are they going to taste like?
This limited edition flavor comes from Rewind, a new brand launching in Europe, starting with the Netherlands, promising to blend “nostalgia with exciting flavors.” Most of these sound pretty normal – cheese and onion, sriracha, paprika – but their nod to the “weird universal memory” of licking a battery was guaranteed to get my attention.
…
Read the full story at The Verge.