Apple’s App Store policies now let US developers link to outside payments

Illustration: The Verge

Apple has updated its App Store policies to spell out how developers can link to outside payment platforms, as reported by 9to5Mac. Developers will still owe Apple a cut if they use an outside payment platform. Apple will take a 27 percent cut (as opposed to the 30 percent in many cases) or 12 percent if a developer is part of the App Store Small Business Program, according to a support page about external purchase links.

Section 3.1.1(a) of the App Store Review Guidelines lays down more of the new rules for developers who want to link to alternative payment methods, like how they have to apply for an “entitlement” to enable them. Developers also can’t exclusively receive payments from outside Apple’s walled garden; they’ll also have to offer Apple’s in-app purchase system in their apps.

The updates follow the Supreme Court’s decision not to hear Apple and Epic’s appeals over the Epic Games v. Apple ruling, which required Apple to discontinue its anti-steering rules.

Three simulated iPhone screenshots showing how an app could link to “” to allow payments outside the App Store.
Image: Apple
Apple’s template examples for in-app links to outside payment options.

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