The first division football league of Argentina will be called Torneo Socios.com. In this way, the Argentine Football Association reaffirms its bond with the company Chiliz, owner of the platform that had recently launched the fan tokens of the Argentine national team led by Lionel Messi.
Socios.com he managed to capture his name in this competition thanks to a sponsorship agreement of Chiliz with the Argentine Football Association (AFA) initialled in May 2021, as detailed in the official statement in which the new naming of the Argentine contest. This is a platform on which fans of various football teams from around the world can acquire distinctive tokens. By buying them, they also get exclusive rewards and promotions and access to a community where they can even help their favorite club make decisions through surveys.
Company it will make its premiere on the big screen of Argentine football this Friday, July 16. The team that will open the tournament of the 2021/222 season will be none other than the last league champion, Boca Juniors, against Unión de Santa Fe, at 19 (Argentine time).
As CriptoNoticias reported, the Argentine National Team was the first national team to participate in such initiatives through this platform. On its launch day, June 12 this year, high demand caused the application of Socios.com it’ll collapse.
Other clubs that have partnered with this company are FC Barcelona, Paris Saint-Germain, AC Milan, Manchester City, Atlético de Madrid and Valencia CF. In Argentina, Independiente is the only team that owns fan tokens on this platform. According to the data detailed in the AFA statement, in the first half of 2021, fan tokens have generated profits worth 150 million dollars.
According to the Crypto News glossary, a token is a digital currency built with cryptography that depends on the blockchain of another currency to exist. In this case, fan tokens are based on Chiliz’s blockchain and are traded from its Chiliz cryptocurrency (CHZ). On the day this news was announced, Thursday, July 15, CHZ had an increase of almost 15% in its value, which reached USD 0.27. However, according to data from CoinGecko, 24 hours later it already fell by 10%, bringing it closer to USD 0.24.
Argentina’s football, an important showcase for cryptocurrencies
The arrival of Socios.com as a sponsor of the Argentine National Team he had already put his name on the daily agenda of the Argentine sports world, where football occupies a central place. This was further enhanced with the consecration of the Albiceleste team in the Copa America 2021 by Lionel Messi.
However, putting your signature in the name of the Professional Football League of Argentina can give a very big jump in popularity not only to the brand, but to cryptocurrencies in general among the Argentine public. According to the International Federation of History and Statistics, the Argentine league was the sixth best in the world in the first two decades of the XXI century.
In addition, the audience following the local tournament is huge. According to the sports newspaper Olé, the last Superclassic between Boca Juniors and River Plate played in May 2021 had a rating from 14,1 points, which is equivalent to almost 1,365,000 people following the match only on television and only in the area of the City of Buenos Aires and surrounding areaswhose total population is approximately 9.6 million.
To these viewers we must also add those who watch the meetings through other platforms, such as via streaming, and all content posted on social media, which usually bears the name of the tournament sponsor.